SEO
We are a digital marketing agency that understands the importance of excellent SEO results and has the technical understanding of how to achieve it. Although we offer a wide range of digital marketing services, having a business placed on top of Google organically is potentially the most proven and successful marketing tool for businesses.
Industry-leading SEO solutions
We offer an industry-leading approach that helps businesses of all sizes improve their online visibility and ensure their brands or websites rank for search terms that are going to help their businesses grow by listing their keywords ahead of the competition. Our process is a combination of on-page optimisation, technical SEO, and off-page strategies that are tailored to the specific needs of each client.
Analysis
During the analysis stage we operate a full website audit, competitor analysis and keyword research. Once we have gathered the information required we can then create an SEO Proposal which will cover how the process will be concluded.
Optimisation
Our industry-leading SEO Packages cover both On-Site and Off-Site SEO. During the optimisation process we will be working on the website and on external websites enhancing the websites profile on Google and the major search engines.
Results
Our team are passionate about results! We know our campaigns are effective and we will be sharing progress with you on the listings and results in advance of your scheduled monthly reports.
Our SEO Process Explained
The process begins with a thorough analysis of the client’s website and their industry, where we conduct keyword research to identify the terms and phrases that are most relevant to their business and their target audience. We use this information to create a customised content strategy that is designed to help the client’s site rank for these keywords.
The first element of our technical approach will be to manage the On-Site element of the SEO process ensuring that the website is structured correctly, readable for the search engines and is optimised in a way which will allow Google to crawl the website and index it for the targeted keywords. These methods are forever changing with the complexities of the ever-evolving Google algorithms and we study the results and changing requirements on a regular basis.
We then move on to technical SEO, which includes conducting a thorough technical audit of the site to identify any issues that could be impacting its search engine performance. This includes checking for broken links, crawl errors, duplicate content, and other common issues. We then implement fixes to improve the site’s technical SEO.
Once the on-page and technical SEO are done, we move on to off-page strategies, which include link building and other tactics to help improve the site’s authority and search engine rankings. We use a combination of white-hat techniques, such as creating high-quality content and building relationships with other websites in the industry.
Throughout the process, we provide regular reports and analytics to track the progress of the website and make adjustments as necessary. Our process is continually evolving and adapting to the ever-changing landscape of SEO.
Our Approach
1. Research and Analysis
Keyword Research:
- Identify most beneficial keywords and phrases that potential visitors are likely to use when searching for your products or services.
- Use Google Keyword Planner, Ahrefs, & other sites to determine traffic levels.
Competitor Analysis:
- Analyse your competitors’ websites to understand their SEO strategies.
- Identify gaps and opportunities where you can outperform them.
2. Planning and Strategy Development
SEO Goals:
- Set clear, measurable goals for your SEO campaign (e.g., increase organic traffic by 20% in 6 months).
Content Strategy:
- Develop a content plan that includes creating high-quality, relevant content that targets your chosen keywords.
- Plan for regular updates and additions to your content to keep it fresh and relevant.
Link Building Strategy:
- Plan how to acquire high-quality backlinks from authoritative websites in your niche.
- Strategies can include guest blogging, influencer outreach, and creating shareable content.
3. On-Page Optimisation
Content Optimisation:
- Optimise existing content for target keywords, ensuring it provides value and answers user intent.
- Use headings, bullet points, and images to improve readability and engagement.
Meta Tags:
- Optimise title tags, meta descriptions, and header tags (H1, H2, H3) with relevant keywords.
- Ensure each page has a unique and descriptive meta tag.
URL Structure:
- Use clear, descriptive URLs that include keywords and are easy to read by both users and search engines.
Internal Linking:
- Use internal links to help search engines understand the structure of your website and to spread link equity throughout your site.
4. Technical SEO
Site Speed:
- Ensure your website loads quickly on both desktop and mobile devices.
- Use tools like Google PageSpeed Insights to identify and fix speed issues.
Mobile Optimisation:
- Ensure your website is mobile-friendly and provides a good user experience on all devices.
- Use responsive design techniques and test your site on different devices.
Sitemap and Robots.txt:
- Create and submit a sitemap to search engines to help them crawl your site more effectively.
- Use a robots.txt file to manage and optimise which pages search engines crawl.
Security:
- Use HTTPS to secure your website and build trust with users and search engines.
5. Off-Page Optimisation
Backlink Building:
- Acquire high-quality backlinks from reputable websites to improve your site’s authority and ranking.
- Focus on earning links naturally through valuable content and outreach efforts.
Local SEO:
- Optimise your website for local search if you have a physical location or target a specific geographic area.
- Create and optimise your Google My Business listing.
6. Monitoring and Reporting
Analytics:
- Use tools like Google Analytics and Google Search Console to track your website’s performance.
- Monitor key metrics such as organic traffic, bounce rate, and conversions.
Reporting:
- Regularly report on your SEO progress and performance.
- Use the data to adjust your strategy and tactics as needed.
Continuous Improvement:
- SEO is an ongoing process. Continuously monitor your site’s performance and make improvements based on the latest SEO trends and algorithm updates.
- Stay updated with changes in search engine algorithms and adjust your strategy accordingly.